Our Mission
We had a novel vision of creating a mechanism to teach new attorneys (before bad habits, big egos and miserableness are developed) the proper skills, techniques, knowledge and behaviors to become happy and successful lawyers who can control their own destinies. This is especially true, because law school and most firms generally do not teach lawyers how to accomplish these goals. We continue to strive to come up with highly practical and useful tools that law students and attorneys, newly admitted or experienced, can use to make their lives better and to make more money.
About The Company
Mentoring In Motion, LLC® creates and delivers the skills, knowledge and guidance required to maximize professional development and helps professionals achieve success and satisfaction in their careers. We have shown many professionals at varying levels of experience, how to build, grow and capitalize on their careers.
We founded Mentoring In Motion, LLC® and developed Past The Bar®, a unique tool and comprehensive resource, with the aim of harnessing all of our experience to date to help lawyers and law firms attain a satisfying and successful professional life.
Our Team
Our team is comprised of talented lawyers and rainmakers, legal marketing and advertising professionals, recruitment officers, and coaching and training experts. We are fortunate to have notable and distinguished attorneys, successful business people and other leaders in their fields as contributors and advisors. Our team of varied experts allows us to offer our unique professional development services in a manner most helpful and useful to you. We are also proud of our integral team of designers, writers and programmers who help to integrate the materials into a pleasing and easy to use format.
The Story About The Co-Founders of Mentoring In Motion, LLC
The Founders of Mentoring In Motion, LLC are well versed in the legal and marketing fields. With over 35 combined years of experience in law and marketing, they have seen and done a great deal.
As Chief Marketing Officer and Practice Development Specialist for two top-twenty in their market full-service law firms, we have planned, developed, implemented and monitored law firm marketing and business development programs, and have assisted firm management with long-term strategic planning. We have increased business at the firms geometrically by implementing successful programs in these areas.
From practicing as an attorney in a medium-sized New York City law firm, to practicing as a solo practitioner in a suburban environment, we have experienced law practice from various perspectives. We gained an understanding into the practical internal workings of the law firm and insight into how to use marketing and client relationships in building and growing a successful law practice from the inside out.
Earning an M.B.A. in Marketing has taught the practical and theoretical aspects of marketing and we have put this knowledge to use by working extensively in marketing and advertising on many well-known products for nationally recognized companies, including account management at two advertising agencies.
We have shown many attorneys, both partners and associates, at varying levels of experience, how to build and grow their practice. We have helped them in the development and implementation of practical individual marketing plans and have provided sales coaching and training, client relationship building and other professional development skills to new and seasoned attorneys.
As both owner of a Law Firm Marketing Services Company, and as inside Chief Marketing and Recruiting Officer for a large law firm, we have helped law firms of all sizes design, write, develop and implement marketing strategies and solutions. We have established visual identity and branding campaigns. We have established ourselves as experts at law firm marketing communications materials, including brochures, newsletters, direct mail pieces, advertisements, press releases, web sites and other electronic promotional materials. We have organized and conducted seminars, client events, trade show presentations, and various other public relations, internal communications, community relations, and client service programs. We have designed attorney marketing databases used to gather client and prospect information, identify cross-selling opportunities and track referrals. We have developed attorney sales training and coaching programs as well as implemented firm-wide cross-selling iniatives.
We have founded two other successful businesses catering to the legal industry after recognizing the growing need from law firms and legal service providers for sales and marketing solutions that work.
We are frequent speakers and authors on a variety of legal marketing topics, and belong to a number of associations and hold directorship positions.
We founded Mentoring In Motion, LLC® and developed Past The Bar® with the aim of harnessing all of our experience to date to help law students, practicing attorneys and law firms attain a satisfying and successful professional life.
In our spare time, when not doing all this other stuff, we enjoy our families, hanging out, watching sports, drinking beer and going to concerts.
Meet Co-Founder Edward C. Miller, Jr.
Meet Co-Founder Janet L. Greenberg, Esq.
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